City Infield

City Infield is a new service that was launched by McCrindle providing strategies and solutions to a new market. CIF is all about providing social research solutions to non-profit organisations to help them reach their community and grow their members. 

Company: Mccrindle

Director: Garth Lidbetter

Role: Logo Animation



Conveying an idea of growth and expansion was key so I used the idea of a seed growing out of the ground and expanding outside of the boudaries.