This was a challenge that was inspired by thefutur to redesign a packaging that needs an uplift. I went to woolworths to find a packaging in the ethnic aisle that I could redesign. I was looking for a package that could use and uplift and stand out from the competition.
• Choose an ethnic food
• Do not change the logo or colors
• Must use all type and logo from original
1. Position for high-end clients
2. Appetite appeal
3. Shelf presence
4. Highlight product features
I redesigned the package to reflect it’s price point of $4.00 in it’s low priced category of instant noodles. The new design reflect the product in a clear and legible way compared to the original package.
Package Design, Art Direction